HUF

Keith Hufnagel is truly a legend and a pioneer in the world of street skateboarding. Having been raised in New York City before moving to San Francisco in the 90s, his style has been shaped by both the east coast and the west coast. It’s iconic and foundational to modern day skateboarding in more ways than one. His clothing brand, HUF, is equally iconic but also raw, gritty and authentic. With comfortable threads and bold graphics, HUF gear is tough and also stands out in a crowd. Check out their videos to get stoked!